One Tool To Get Everyone To Hear You: iMA Strategies

One Tool To Get Everyone To Hear You: iMA Strategies

Have you ever noticed that some people just seem to get you on side really easily, where some just wind you up?  Keep reading and take the iMA quiz!                             

 

Have you ever wondered why that person you work with just isn’t listening to you and doing as you ask?

 

Wouldn’t it be amazing if you felt you actually did understand your boss?

 

And what about the guy who never reads your emails? (For reference I am that guy that rarely makes it to the end of an email).

 

I am constantly on a mission to unhook snags like these for my clients (and for me!), so I recently trained as an iMA Strategies Affiliate.

 

iMA Strategies is a simple tool designed by Founder James Knight. iMA suggests that there are 4 types of communicators – denoted by how open and assertive they are. They are all colour coded.

 

Simply:

High Blue – Open and Non-Assertive – loves bringing people together and creating teams, is usually a good right-hand man/woman but will feel uncomfortable making decisions or making the first move.

High Yellow – Open and Assertive – likes people, playful, distractible, not worried about detail, quick decision maker, and usually the last one up at a party

 

High Red – Closed and Assertive – likes detail but only what they need to know, likes getting things done, not so fussed about spending lots of time with lots of people, people can drain their energy.

 

High Green – Closed and Non-Assertive – likes detail, a lot. Likes processes a lot. Likes getting things done. Does not enjoy spending time with lots of people because they feel drained of energy.

 

In our most comfortable state, we fall more into one of these categories. If you know what colour you are, you can work out how to communicate better with someone of a different colour.

 

For example, I am High Blue, which means in my most comfortable state I like being in rooms full of people, but I am not a very good instigator. I also have to find ways to be a better decision maker. High Reds are good for me, but they read me as not focused enough too much waffle. I have to think about how I speak to High Yellows, to be sure that I am a bit more to the point, and for High Greens, I can lean on details but have to be clear with the process.

 

When we get some idea of which type we are, it’s easier to know what we need, and how to self actualise in order to communicate with other colours. If you are High Green, you can recognise that networking events are your least comfortable place, so either work hard to get good or know to avoid them and find other routes.

 

When presenting this is useful as you probably want to include ways of communicating that hit all 4 types of people. Bright, vibrant and to the point for the High Yellow and Reds in the audience, a little more facts and detail for the High Blues and Greens. Story wins all colours of course.

 

Want to know more? This simple test will show you what you are and you’ll get information about how you like to be communicated with, and how you can communicate with the other High Colours. katecocker-ima.com

Be You: Stop Saying Sorry

Be You: Stop Saying Sorry

“I have some silly questions,” I said to the group of people sat in front of me, they are all senior to me and when I think about being here I grin inside that I am worthy to be at this table.

 

I asked the questions – all of them brought important debate, and got us to think about issues we’d not discussed before now.

 

There was silly about those questions. Even so, I finish by saying: “And that’s all the silly questions thank you”…

 

The people around the table replied “nooo they were really good questions”

 

I left that meeting kicking myself – I deserve to be in that room so why did I let my “pinch myself I can’t believe it” feeling get the better of me?

 

Why am I apologising for myself?

 

Self-deprecation is a great tool to win people over, knowing your flaws and exploiting them allows people to feel good about theirs in your presence. There’s a difference between this and apologising for yourself.

 

In presenting apology appears in the way you introduce something “I hope you don’t mind but I wanted to share this with you” or “can I ask some silly questions?” (*facepalm*)

 

Or in the way you move on from something: post-punchline you say “anywaaayyy”

 

Or in the little giggle, you let out when you say something slightly wrong.

 

All of these are ways we end up undermining yourself. And when pitching or presenting you have to own the room, own your content and fulfil your assumed role as someone in authority.

 

 How to stop undermining yourself

       

       1). Be confident in your content

Confidence in your content is vital. Rehearse it more than you need to. Make the stories your own. Do what it takes to make sure you are comfortable with what you are talking about.

 

Remember if you don’t know everything, or the answer to a question from the audience, that’s not something that you need to apologise for, nor is it something that undermines you. Your confidence sings through all of that. To confidently say “I don’t know but I will find out for you” hold more integrity than trying to to answer and bumble your way through it finishing on an “anywayyyyy”.

 

Mr C has a rule that if he is not 100% confident in his content before he goes on air, he scraps it. The audience will never know what they have missed.

       2). Practice getting rid of your vocal tick, eg; um, ah or giggle

When I work with many of my clients an um or a giggle is usually a symptom of a lack of clarity and confidence in their content (see point 1). Often the presenter says “well I wasn’t exactly sure what I was saying”.

 

If it still bothers you, you can use this technique, Click here. Just replace the word erm with whatever it is that you are doing.

 

       3). Let your content breathe – and just don’t apologise

One of the reasons lines like “I hope you don’t mind me doing this…” or “Please indulge me…” are useful is because sometimes it’s hard to know how to go into your content.

 

For example, if you are about to read a poem, it’s easy to say “I hope you don’t mind but I wanted to read this as I felt it summed up the moment…”

 

But if you just drop the “I hope you don’t mind…” and presented it like “I found this poem and thought it summed up the moment…” and then read it, it’s much more powerful.

 

Just delete the apologetic language, and go with it. Same goes if you think your joke hasn’t landed. An ‘anywaaayyy’ draws the wrong kind of attention to it. Either just move on, or make a joke out of the awkward.

       4). Say thank you

This is my latest ruse. I use it in email more than when speaking. I often find myself apologising for myself for being a few minutes late, or not replying to an email quickly. Often with some perspective, it’s not as bad as my apology can make it sound. Plus I often say sorry for it, and then I am late again the next time. I either have to be on time or I have to stop apologising for myself.

 

So I now say “Thank you for bearing with me…” or “Thank you for hanging on I really appreciate it…” My sentiment is the same, but I don’t hear myself saying “sorry” all the time.

 

Of course, when you mess up, apologise. If I have kept my time-starved mate waiting I am apologetic (and say thank you!). Or if you say something wrong then say sorry for it. But you preserve the power of those “sorrys” by stepping up and confidently presenting in the first place. Save your “sorry” for when you really need it.

 

The One Way To Stop Comparing Yourself To Others

The One Way To Stop Comparing Yourself To Others

To stand on stage and perform feels vulnerable, so when you are on a line up with other speakers, that’s when the comparison voice kicks in.

 

I’m sat watching the guy who is speaking before me. He is really funny. Like really funny. I’m not that funny. And he has no notes – how is he doing all this without notes?

 

Then the next lady steps on the stage and she is covering really similar stuff to me, so obviously my brain starts up: “they are going to find out that you aren’t as clever as you make out”. And again “oh she is putting this message together much better than you do”…

 

And then your brain hits you with this doozy: “Are you sure you’re good enough?”

 

Brene Brown says that “Comparison is the killer of creativity and joy”.

 

And as I sat there trying to stop myself from going into a flat spin, I started to deploy the methods I use that remind me of the only thing that can stop you from killing your creativity and joy…

 

Remember that You are You.

 

I get all my clients to establish who they are before doing anything else. Understanding what you bring to the table, where your strengths lie, and what you are trying to achieve, eradicates comparison. All that matters is that you are attempting to be the best you can be, in line with your own values. Grasp this, and then suddenly you won’t be worrying about what others do.

 

Presenter Chris Evans said on his first Virgin Radio show in January “If anyone is any good then there is room for everyone”. He was replying to those who were curious about any competition between him and his old Radio 2 show. He’s right.

 

I also used to get really worried that I wasn’t as good as other people doing what I do. That was until I started to realise that there wasn’t one or two people that I was in competition with… there are thousands of people doing it, all over the world. All I can do is do the best I can to help the people I want to help.

 

Of course, competition is useful, It spurs us on and helps us to be better, and competition is fuelled by comparison. So, be clear on who you are, what you want people to remember, and focus on that. You can wave goodbye to comparisonitis.

 

Facing Rejection: You Are A Twix, And They Wanted A Mars Bar.

Facing Rejection: You Are A Twix, And They Wanted A Mars Bar.

Rejection is a yukky thing.

 

This week as Global Radio in the UK consolidated their local breakfast and drive shows. Industry press juggernaut Radio Today estimates that 250 presenters could be affected by the changes in the UK. And it’s all kicking in, in a month’s time. There are households across the country now wondering “what now?”.  

 

As a radio presenter, your career is built on rejection: The number of demos and conversations that lead to nothing. The number of times a new boss comes in and you have to hold tight to find out if you still have a job. The time the station decides to refresh the lineup and you get offered a weekend show from your daily one. The time another radio group buys your station. Or as we have seen this week: The time Ofcom rules change and the “business” end of things get in the way of your dreams.

 

The difficulties are that it all gets played out in public and when your product is “you”, it’s very difficult to not take it personally.

 

I’ve been through redundancy twice, and left my role as Content Controller at Key 103 because of a “restructure”. I’ve also had to let people go: there’s a BBC National presenter who was on the receiving end of me “not renewing their contract” at a local commercial station some years ago, who I am sure (quite rightly) is and will be dining out on it for years to come. Mr C lost his beloved Xfm Manchester Breakfast show, when Radio X (another Global Station) was launched and it was announced that Chris Moyles was going to be networked from London.

 

Long story short the outcomes were – Tim got his gig on Virgin Radio and BT Sport and launched Hive Content. I launched The Presenter Coach which has gone from strength to strength. And the presenter I let go: well you see it say “BBC National Presenter” right?

 

Most stories of losing jobs, end with the protagonist saying “it was probably one of the best things that happened to me”. The thing is, in the moment, no matter how well you are compensated, you can’t help but feel utterly rejected when your boss tells you that you are no longer needed in your current role.

 

Here are a few of things that got me and Mr C through it the last time (and will get us through it next time):

 

  1. Permission to Grieve

When you are in the eye of the storm of rejection – it’s not a calm, reflective experience. It’s clunky, difficult and sad. It’s really sad. So allow yourself space to grieve.

 

The reality is that you are experiencing loss. Rejection in this way isn’t just about feeling unwanted – you will have lost a part of your life you love, and even base your identity on. It’s not easy. I found that once I recognised what I was experiencing was grief, it was a lot easier to cut myself some slack.

 

It’s easy to put pressure on dusting yourself off and picking yourself back up and to “man up”, but the best use of your time is going along with your emotions as they come and allow them to become part of you.

        2. Do Not Get Confused Between MERIT and TASTE*  

You were and are good enough to be there in the first place (this is merit), but the new boss wants their station product to sound like a Twix and you are a glorious Mars Bar (this is taste). Or the new boss wants to run a more streamlined business (I’m going to call this taste too!).

 

“You” are the presenting product, and that means that sometimes your product isn’t right for the station product. It feels personal, but the decision is very rarely personal. (It’s worth remembering this when you are the one delivering the news too.)

Trust you will find your new product “fit”.

     

       3. Put Your Audience First

When your audience finds out you are leaving, be gracious. Remember without them you are just a person talking in a box on your own. A beloved mentor of mine said to me, at the time I was leaving: “if you are comfortable with it, others will be comfortable too”. The minute you become snarky or awkward, your audience will begin to doubt your intentions and feel discomfort. Remember you need them with you, in whatever you do next.

    4. “Don’t Make Any Decisions For 10 Weeks”

I have to credit the same mentor with this one and it was excellent advice.

 

Tim and I held off making any decisions and allowed ourselves time to think (we lost our gigs at the same time). I explored options, tried things out and allowed the thing I wanted the most to rise to the top. Before setting up The Presenter Coach, I thought I was ready to go down a different path. But by holding off for the 10 weeks it allowed me to set my mind and get what I really wanted.

 

It also meant that Tim and I had time to redecorate the kitchen! Ha!

     

  5. The Rejectee Becomes The Rejector…

Post-rejection is the perfect time for reflection, but you are likely to be vulnerable to making decisions out of financial or spiritual necessity, rather than personal choice.

 

Sort out your finances and make it so that they will last you as long as possible without work. Establish what time you have* – how many hours a day are spent on sleeping, eating, exercising, netflix. Set some goals and commitments. Think about your habits. Read, learn, eat well, exercise, sleep, find joy.

 

Do whatever you need to do to be in a position to choose when an opportunity comes your way. Feeling like you can say “nope” to the ideas and jobs that aren’t quite right is important in choosing the “right” thing for you next.

 

Of course, when 250 presenters lose their seat at the ever-shrinking radio presenter table it starts to look bleak. My observation is that now more than ever, the presenters that will be secure are the ones with the “portfolio” career: write the book, make the podcast, own the production company, do the voiceovers, set up a kids club, run an events company – all the while presenting too. And when it comes to changing careers and sectors all together; Lisa Kerr did a talk at Next Radio a few years ago about the invaluable transferable skills you get from radio.

 

In the same week the radio industry felt a sack full of rejection, I went to PechaKucha Manchester – a spoken word night with 10 speakers, each talk is 20 slides and they have 20 seconds per slide. This week’s theme: “Rejection”. (Anywhere you see an * in this blog is credit to this night). From those 10 talks I was reminded:

 

Rejection is a yukky thing but…

  • it helps you focus on you
  • it sets you on the right path
  • it helps you reassess and rebuild
  • it should be felt in everything you do, because then you know you’re doing it right.