There is no doubt that whenever anyone has to approach speaking in public the nerves set in. Countless articles and books have been written about the ways to beat the nerves, and how to create the perfect presentation. But I wanted to focus in on the “why”. “Why” is it so important to be good at public speaking today, more than ever before.
1)You Will Build Resilience and Grow In Confidence
The first time I was in a position of doing a talk that “really mattered” I was so nervous I couldn’t speak to anyone for days. I was afraid of forgetting my lines. I was afraid no one would think anything of what I had to say. I was afraid that I was going to be thought of as all sizzle and no sausage. I felt sick.
Then I did the talk.
It went really well. Like super well.
Nowadays the nerves still come whenever I talk, but I am more confident. I built some resilience to the nerves.
After attending one of my Speaker Courses, Clare saw me at an event and said to me “Kate, I went for a job interview after the course, and I decided to just be me, and be confident. On the first question I answered really assertively – and just said what I thought. I would never have done that before the course! I didn’t just get the job, I got offered a better job because of my answer to the first question”
If you can beat your fear of speaking in public – you can do anything.
2) You Will Be A Better Communicator In Day to Day Life
Great communication is a skill. It requires thought and practice. The thing is that we rarely think of it as a skill, and think of it as something we can all just “do”, and therefore we don’t apply any thought or practice. Especially when our key way to communicate today is via text or WhatsApp.
Speaking in public whether on stage, or podcast or on a youtube channel, will make you a better communicator in your day to day life, because you have to think about what you are saying and how your message is being received.
I helped a client start a podcast about 3 years ago. His podcast is on sport, his job is as a surveyor. He commented to me about a year in that he had noticed the impact of the podcast on his working life. He said “Having to form arguments and opinions on a weekly basis on the podcast means I am able to form stronger arguments at work. I am much less fearless about speaking up, and I am better at making a clear point”
3) You Will Become An Authority (and More Persuasive As A Result)
There are 2 things that make you successful:
- Be good at what you do
- Make sure people know about it
I have a friend who is a brilliant teacher. He covered a role while a colleague was on maternity leave for a year, did a brilliant job and then went for the role full time. In the interview, he assumed that they realised that he had done a good job, and so didn’t feel the need to tell stories or explain in detail what he had done.
He didn’t get the job.
When you stand up in public and tell people stories about what you do, and what you do well, you automatically become an authority on what you do.
When I did my talk to my industry I went from “person who could do a good job” to “person people knew did that job well”. In fact from that talk I found the confidence, and the authority, to launch a business to coach presenters.
The world is noisy. The world has its face in social media. The world is getting automated all the time. Being a good communicator is essential to you being able to achieve your goals – and getting good at public speaking is one of the ways that you can achieve this.
You can find out more details of my public speaking course “Speaker In 6” here.
To stand on stage and perform feels vulnerable, so when you are on a line up with other speakers, that’s when the comparison voice kicks in.
I’m sat watching the guy who is speaking before me. He is really funny. Like really funny. I’m not that funny. And he has no notes – how is he doing all this without notes?
Then the next lady steps on the stage and she is covering really similar stuff to me, so obviously my brain starts up: “they are going to find out that you aren’t as clever as you make out”. And again “oh she is putting this message together much better than you do”…
And then your brain hits you with this doozy: “Are you sure you’re good enough?”
Brene Brown says that “Comparison is the killer of creativity and joy”.
And as I sat there trying to stop myself from going into a flat spin, I started to deploy the methods I use that remind me of the only thing that can stop you from killing your creativity and joy…
Remember that You are You.
I get all my clients to establish who they are before doing anything else. Understanding what you bring to the table, where your strengths lie, and what you are trying to achieve, eradicates comparison. All that matters is that you are attempting to be the best you can be, in line with your own values. Grasp this, and then suddenly you won’t be worrying about what others do.
Presenter Chris Evans said on his first Virgin Radio show in January “If anyone is any good then there is room for everyone”. He was replying to those who were curious about any competition between him and his old Radio 2 show. He’s right.
I also used to get really worried that I wasn’t as good as other people doing what I do. That was until I started to realise that there wasn’t one or two people that I was in competition with… there are thousands of people doing it, all over the world. All I can do is do the best I can to help the people I want to help.
Of course, competition is useful, It spurs us on and helps us to be better, and competition is fuelled by comparison. So, be clear on who you are, what you want people to remember, and focus on that. You can wave goodbye to comparisonitis.
I am on the train on the way to do my first big industry talk. I have memorised it. But all I can think is “what if I forget the words?”. I mutter my words as I recite it in my head over and over. I am consumed with nerves.
I get to the conference in time for lunch. A friend speaks to me and I am incapable of holding a conversation. I am consumed with nerves.
Next, I am pacing backstage reciting the talk over and over. I am on in 10 minutes. I am consumed with nerves.
I hit the stage – the nerves? They’ve turned in to adrenaline. I am flying. I am loving it. And I remember the words.
Many people come to me worried about nerves. They tell me they’ve tried the breathing, they’ve tried the NLP techniques, they’ve tried imagining the audience naked (I’ve never really understood this one!), they say they’ve tried everything – and they are still riddled with butterflies, shaky knees and that overwhelming feeling that everyone can see they are rubbish.
They say to me: “How do I get rid of my nerves?”
Here is your magic bullet:
Trying to ‘get rid’ of your nerves is a waste of time and a losing battle. What you do is manage your nerves, and here are 3 techniques to try.
1) Accept The Nerves
I recently interviewed comedian Hayley Ellis and she talked about how when she started she used to wear a scarf to hide the anxiety rash she would get from the nerves of performing.
This is not uncommon with many actors and comedians talking of having nerves when performing.
The reality is that everyone gets nerves in one form or another. Some people talk about using their nerves, or seeing them as positive – may be telling yourself that they are excitement rather than anxiety.
The trick is to accept them. Fighting the nerves and thinking you are not supposed to feel nervous is a sure fire way to fuel your anxiety. Accepting fear as part of the process is the only way to help reduce and manage it.
I saw comedian David Nihill, writer of “Do You Talk Funny?”, speak at TEDx Manchester, and after speaking to comedians and working through his own nerves his summary was “the nerves will always be there – you have to learn how to manage them”.
2) Do It Again, And Again, And Again
Once you’ve accepted that you are going to get nervous and that the nerves are all part of the process – do it more than once.
Take all opportunities to speak. And make sure you use rehearsal in the process.
I run my speaker courses over 6 weeks. By doing this, people focus on their rehearsal rather than on their performance. From week 1 the participants speak in front of their fellow students and they repeat it every week.
On more than one occasion the repeated rehearsal in front of their peers has led students to acknowledge the reduction of their nerves.
The best way I can describe this is that this is not about getting out of your comfort zone, and staying uncomfortable. It’s about GROWING your comfort zone so the uncomfortable becomes comfortable.
3) Make It About The Audience
It is so easy to think that you are on show and that everyone can see all your vulnerabilities as you stand there on stage and that everyone will notice every slip up and that everyone is staring at you and they know that the stuff you’re saying isn’t as good as you want it to be etc etc etc.
This is all of course nonsense. If people could really read your mind, no one would ever need to speak in public.
Take the pressure off yourself.
The best speakers make it about the audience. In her book “Out Front” speaker Deborah Shames recounts that one of her best-received talks was when she just spent the whole time answering the audience’s questions. Take the light that you feel is shining on you, and shine it on your audience. Make it about them, give them something useful and entertaining and you will get the best feedback.
The magic bullet to get rid of your nerves is that there isn’t one. Once you accept that nerves are part of the process you can work out your way to manage them, rehearse with them and then make it about everyone else but you. Stepping out of your comfort zone should never really be a one-off experience, it should be about getting uncomfortable and then making it comfortable.